![]() There are more drinks as well - four in fact - so you'd best be prepared for the biggest challenge yet. That's more meals than any other restaurant in Cooking Fever to date. The House of Crab is an underwater restaurant which specialises in seafood dishes like King Crab, tuna steak, or the Boston Cream Pie - as well as sides like asparagus, lettuce, and various sauces. Connect with Shama on Twitter, Facebook, and LinkedIn.Cooking Fever, the mobile time management sim, has been updated with a brand new restaurant that adds a bit of aquatic fun to the mix. ![]() She is also an international speaker, bestselling author, and a regular media correspondent for major networks ranging from Fox Business to Bloomberg. Shama Hyder is founder and CEO of the award-winning Marketing Zen Group, an integrated web marketing and digital PR firm. What's preventing your potential customers from engaging with you? Once you've identified these factors, focus your energy on removing them.Īmazing what a simple, yet uber popular, game can teach us about marketing. Takeaway: In addition to making people want to buy or use your product, you have to pay attention to the things that might prevent them from doing so. These factors, plus the game's high quality and fun concept, have positioned Cooking Fever for success. Cooking Fever is free, so that issue is completely removed. It had to be easy to understand so you could start playing right away.Īnother major inhibiting factor, especially for mobile apps, is cost. So for Cooking Fever to succeed, it had to be the sort of thing you could play in small increments of time. Most of us don't have hours to spend playing an online game - we play it in our down moments, when we're waiting at the doctor's office, on the subway, in line at the grocery store. (I recently discussed this topic of making your customers do what you want with behavioral scientist Matt Walaert.)įor Cooking Fever, one inhibiting factor is time. In technical terms, you have to remove as many inhibiting factors - things that might prevent people from using your product - as possible. Just as it's important to have a great product, it's also important to make it easy for people to purchase it, download it, or use it. Are you giving your customers what they actually want? Or just what you think they want?Ĭooking Fever not only makes you want to play the game - they take away any reason not to Take a close look at what you're doing to grow your base of repeat customers. They're the ones who will not only help you grow your business, but will also become your brand ambassadors - and in turn, help you generate more new leads. Takeaway: While generating new leads is a vital part of any business's operations, you've also got to make sure you're cultivating those repeat customers. That's why there are so many rewards - no matter how much we like to think we're beyond the need for praise, a gold star for a job well done still sets off those pleasure receptors in our brains. Nordcurrent knows that if you want to succeed, you have to make your customers want to come back for more - preferably, over and over. Once you start playing Cooking Fever, you want to keep playing it - the game has 300 levels, and tons of different options for restaurant types, food types, and appliances. Or, in other words, marketing isn't a band-aid. You can't rely on marketing to make a mediocre product into a great one. Takeaway: If you want your product or service to do well, you have to make sure that the product is something customers will truly want and like. ![]() The result is a game that is enjoyable and user-friendly. There are none of the glitches that you often see with mobile apps, the graphics are top-notch, and the concept is on point. Nordcurrent always puts out solid gaming products and Cooking Fever is no exception. People won't buy it - or download it, in this case. I've said it many times: if you don't have a great product, it won't matter how good your marketing is. It's a very simple concept, but an extremely effective one. The better you do, the more rewards you get - coins and gems, upgrades to your kitchen appliances, and access to more meals and restaurants. It's like the new Angry Birds - except instead of launching birds at pigs, you cook up food like pizzas and cakes and serve them to eager customers. One of those is Nordcurrent, the company behind the mobile game Cooking Fever. I've been thinking about this a lot recently, as our digital marketing agency has been working with more and more mobile gaming companies. What does your business have to do with one of the fastest growing mobile apps? A whole lot, it turns out.
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